Last week, fans around the world saw one of the most iconic activations of the football season.

Mo Salah.
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In front of the Kop.
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Pulls out his Google Pixel phone, snaps a selfie mid-celebration—and just like that, the camera becomes the campaign.

It was brilliant brand storytelling from Liverpool FC and Google: a spontaneous-feeling moment, a superstar player, and a phone built for connection.

But here’s the question:

What happens after that moment?

The Missed Opportunity in Sponsorship Activation

Most sponsorship campaigns still stop at awareness.

• ✅ The logo got visibility
• ✅ The post went viral
• ✅ The media hit the story

But what if a moment like Salah’s selfie didn’t just reach fans watching—

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What if it spoke to the fans who were there?

Imagine this:

What Could Have Happened Next?

That selfie wasn’t just a photo.
It was actually a video message from Salah.

The next day, 54,000 match attendees at Anfield receive it directly on their phones.
A short, emotional thank-you clip.
Branded “Powered by Pixel.”
Customized with a CTA that connects fans to exclusive content, offers, or community experiences.

It’s not just memorable.
It’s:

📲 Instantly shareable
🎯 Contextually relevant
📈 Tracked, measured, and reported to sponsors

The New Model for Sponsorship Impact

The smartest clubs and brands are no longer satisfied with logo placement or awareness metrics.

They want:
✅ Personalized engagement
✅ Post-match activation
✅ Proof of performance

That’s where platforms like AthleteFC come in.

We help clubs turn moments into campaigns.
Turn campaigns into conversions.
And turn sponsor investment into real, measurable value—at scale.

Awareness Is Just the Beginning

Mo Salah’s selfie was a brilliant start. But it didn’t have to be the end.

By embedding tailored video into the fan journey, clubs can:

• Activate sponsor messaging in a way that feels personal, not promotional
• Give partners visibility and impact
• Connect emotionally with fans while delivering measurable results

Want to Bring Sponsors Deeper Into the Story?

If you're thinking about how to extend your next partner activation—let’s talk.

🎥 We'll show you how clubs are using AthleteFC to turn big moments into lasting value.

📩 julian@athletefc.com

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