At AthleteFC, we believe the best products are built alongside the people who use them.

Over the past few months, we’ve partnered with clubs in Sweden and the Netherlands to pilot our platform in live campaigns. Their feedback didn’t just validate what we were solving—it shaped what we built next.

The Problem: Complex Tools. Weak Results.

From CRM managers to marketing leads, we kept hearing the same themes:

• Text-heavy, promotional emails were getting ignored
  → Fans were unsubscribing. Attention spans were short. The message wasn’t landing.
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• YouTube and Vimeo broke the experience
  → Clubs couldn’t track engagement by fan. The UI wasn’t built for them. Sponsorship features? Forget it.
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• They wanted ownership and flexibility
  → Clubs needed a platform where they could fully control analytics, design, and sponsor activations—without relying on consultants or external video tools.

What Clubs Told Us

We’re lucky to work with marketing teams who give feedback and push us to build something better. Here's what they shared:

"AthleteFC has helped us use fan data to create meaningful touchpoints. Our video email campaigns now drive higher CTR and more ticket sales."

“By using these personalized videos, we’ve bridged the gap between our players and our fans—especially younger audiences.”

"We see AthleteFC as a great opportunity to improve the connection between fans and our players and brand as a whole."

What We’ve Changed (So Far)

✅ Frictionless Video Landing Pages
Now you can generate a campaign-ready video page without triggering an email blast.

✅ Smarter Segment Visualization
Easily upload and visualize fan segments for targeted, personal campaigns.

✅ Streamlined Automation
Recurring campaigns are now easier to schedule and manage, without rebuilding from scratch.

✅ Sponsor-Friendly Customization
Add watermarks, “powered by” screens, or logos—right inside the platform.

Where We’re Going From Here

These pilots confirmed our core belief: sports clubs don’t need more bloated platforms—they need tools that actually fit their workflows.

So here’s what we’re committed to:

• 🏟 Focusing 100% on sports
• 💡 Making the platform lightweight, fast, and easy to use
• 💬 Listening closely to feedback—because our roadmap is customer-led
• 📈 Helping clubs see real results, not just dashboards

Want to See What’s Working?

We’d love to show you how other clubs are using AthleteFC to launch smarter, faster, more personal campaigns.

📩 Get in touch at julian@athletefc.com or reach out directly for a walkthrough.