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OUR STORY AND MISSION

From the sports world, for the sport world

We're on a mission to deliver easy-to-use solutions that forge deeper emotional connections with fans, inspiring lifelong loyalty and driving measurable commercial success for sports clubs.

Founded in 2024 by former Swedish National Team rowers Julian Abuzeni and Hugo Nerud, AthleteFC empowers sports clubs to enhance engagement, boost conversions, and increase revenue through innovative relationship marketing across your digital touchpoints in the fan journey.

We believe that stronger connections between sports clubs and fans pave the way for unparalleled fan experiences, sustained growth, and lasting success on and off the field.

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Meet the team behind AthleteFC

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Julian Abuzeni

Julian Abuzeni

Founder & CEO

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Hugo Nerud

Ella Wallfur Skiljic

Intern

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OUR VALUES

Foster authentic & meaningful connections between athletes, fans and sponsors.

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01

Authenticity

The strongest relationships, whether with friends, family, or fans, are built on real and genuine engagement. We believe marketing should feel the same. We are here to build authentic relationships with people, not just send campaigns.

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02

Transparency

Trust is the foundation of every great relationship. In fan engagement and in partnerships, open and honest communication is crucial. Transparency earns trust and trust earns loyalty.

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03

Accessibility

Sports should be accessible for everyone. Content should be accessible for everyone. We design our solutions to be easy to use, budget-friendly, and truly accessible. Everyone deserves a seat at the table.

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Frequently asked questions

What is the AthleteFC tool?

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AthleteFC s the ultimate tool for capturing your fans' attention. We make it easy to elevate your digital touchpoints with fans leveraging tailored video messages from your athletes. By blending authenticity with shareability, AthleteFC helps you build loyalty, drive engagement, and tap into new revenue streams—all while making content upload and capaign launches seamless for your team.

How can AthleteFC benefit my club?

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AthleteFC is designed to engage today’s digital-first fans. Our tool makes it simple for your club connect with fans through tailored video content across your digital touchpoints, especially via email. Whether you’re looking to boost match attendance, promote merchandise, or celebrate milestones, AthleteFC is there to reach your fans in an easy, authentic, and engaging way.

How does the AthleteFC work?

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AthleteFC enables your athletes to create short-form, tailored videos that resonate with your audiences. Our tool simplifies the entire process—embedding videos into branded templates and delivering them directly to fans across multiple platforms. It’s a streamlined way to connect with fans, in an authentic way, wherever they are.

How can you reach fans with AthleteFC?

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Your audiences can be reached in any way you can think of!  From emails to within your club’s app—making it easy for them to enjoy the experience. With every video delivered straight to them, fans can instantly connect with your club, making every interaction apart of a measurable, meaningful, and memorable fan journey.

Ready to get started?

Join leading sports clubs worldwide working with AthleteFC to drive revenue and build stronger fan relationships.

Kick-off for free