We're on a mission to deliver easy-to-use solutions that forge deeper emotional connections with fans, inspiring lifelong loyalty and driving measurable commercial success for sports clubs.
Founded in 2024 by former Swedish National Team rowers Julian Abuzeni and Hugo Nerud, AthleteFC empowers sports clubs to enhance engagement, boost conversions, and increase revenue through innovative relationship marketing across your digital touchpoints in the fan journey.
We believe that stronger connections between sports clubs and fans pave the way for unparalleled fan experiences, sustained growth, and lasting success on and off the field.
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The strongest relationships, whether with friends, family, or fans, are built on real and genuine engagement. We believe marketing should feel the same. We are here to build authentic relationships with people, not just send campaigns.
Trust is the foundation of every great relationship. In fan engagement and in partnerships, open and honest communication is crucial. Transparency earns trust and trust earns loyalty.
Sports should be accessible for everyone. Content should be accessible for everyone. We design our solutions to be easy to use, budget-friendly, and truly accessible. Everyone deserves a seat at the table.
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AthleteFC is the easiest way for sports clubs to turn digital fan interactions into moments that matter. We help you deliver personalized video messages from your athletes that drive engagement, loyalty, and revenue. From matchday hype to birthday celebrations, our platform makes it seamless to create, manage, and launch video campaigns across email, social, and your website—without adding extra work for your team.
AthleteFC helps your club cut through the noise and truly capture fans’ attention—bringing your digital communication to life with personalized, emotional content that consistently outperforms. Because we focus exclusively on sports clubs, we’ve built sponsorship activation features that boost your partners’ digital visibility. Whether you're increasing ticket sales, promoting merchandise, or celebrating key moments, we turn attention into action across the full fan journey.
AthleteFC gives your club a powerful way to create and trigger personalized video campaigns across every key channel. Launch email campaigns that feel like 1:1 messages from your players. Share video landing pages that pull fans from social into your owned platforms. And embed interactive video directly on your website to boost engagement, conversion, and long-term loyalty. All with minimal lift for your team and maximum impact for your fans.
AthleteFC makes it easy to collect and upload short videos from your players, then turn them into branded, targeted messages. Record once, and we take care of the rest—embedding each video into custom templates and distributing them across your channels. No tech headaches. Just real, authentic fan connections at scale.
We make it easy for sports clubs to deliver personalized video experiences across digital touchpoints that boost engagement, conversions and build lasting loyalty.
