Email marketing has long been a staple in the digital playbook of sports clubs. But here’s the hard truth: most fans aren’t reading your emails—and the data backs it up.

Fans are telling us everything we need to know.

At AthleteFC, we’ve heard it time and time again:

• “It feels impersonal.”
  Fans see through automated, text-heavy messages. They crave authenticity.
• “Too promotional.”
  Clubs focus too much on selling, not enough on connecting. Attention spans are shorter than ever.
• “I open the email, but that’s it.”
  Open rates don’t equal engagement. Static emails rarely drive action.

The industry averages reflect the problem:

📉 Average Email CTR: 2.5%
📉 Average Email Open Rate: 55%

That’s not just underwhelming—that’s revenue left on the table.

Why This Matters More Than Ever

Low email engagement leads to more than just missed clicks:

• Lower click-through rates mean fewer fans are seeing your offers.
• Missed revenue from unsold tickets, unclicked merch links, and dormant sponsors.
• Decreased loyalty, as fans disengage and stop opening emails entirely.

It’s a downward spiral that erodes both short-term ROI and long-term fan relationships.

Reimagining Email With Video

What if your emails didn’t feel like emails?

What if they felt like a message from a player, a hype reel, or a thank-you video?

AthleteFC’s video experiences are built to turn passive readers into active fans:

• 🎯 21% CTR (that’s 8x the industry average)
• 👀 75%+ video play rate
• 💥 84%+ open rates

These aren’t vanity metrics—they’re revenue drivers.

How Top Clubs Are Using Video to Win

Here’s how clubs like Excelsior are leading the way:

• 🎥 Pre-match player messages to invite specific fan segments.
• 🏟️ Post-match thank-you videos to 4,500+ attendees, turning gratitude into future ticket sales.
• 🚌 Exclusive away-day videos to traveling supporters, making them feel seen and valued.

These aren’t mass blasts. They’re tailored experiences/moments that fans remember—and act on.

Ready to Change the Game?

Fans want more than updates. They want connection. They want to feel like part of the club.

Video makes that possible—and profitable.

📩 Let’s talk about how AthleteFC can help your club boost email performance, strengthen fan loyalty, and unlock new commercial wins.